The most successful games are owned by players who are constantly creating content that they can share with the rest of the community. In fact, some games allow players to make money off the content they create. Developers need to listen to the community and engage with them, creating interesting gameplay that allows them to own part of the game they are participating in.


Thanks to the diffusion of "indie games" maybe due to the low-risk associated with their creation, new scenarios are possible today. Anyone could virtually try to create almost anything in a game as long as one can dream it up. The large AAA studios don’t have this same freedom to take risks.

There are lots of ways to tell a story. With games, you can incorporate music. Create amazing art and innovative gameplay. The interactions can be three dimensional and whole communities can form around worlds that you create. Infinite things can become reality.

Whether your game is free or premium, you need to constantly make the player feel rewarded for engaging with it. As gamers spend time with a game they often want to get something in return for their commitment—new weapons, badges or cards.

They also need to feel accomplishment. Letting them build something that means something to them gives them a sense of accomplishment and ownership.

Indie developers have the freedom to create whatever game they can imagine, but first and foremost, games begin with the people who play them. Give your potential users a way to interact within a new world or community, let them create their own content, experience something new and feel like their time in your world is well spent.